athleta | athletagirl x simone biles
partnering with the GOAT to inspire confidence in girls everywhere.
Just before the 2021 Tokyo Olympics, Simone Biles made a historic move, leaving her partnership with Nike to join Athleta. After rejoicing in that new connection, Simone and Athleta collaborated on Simone's first ever collection for girls, with her own personal mantras for success written into every piece. Our campaign celebrated those affirmations, featuring Simone herself whispering them into the ear of girls everywhere, giving them the confidence to act with all the greatness they already have—because they can.
Agency: YARD
AD: Jillian Haney
Creative Director: Teng Phour
Producer: Jen Ruske
Director: child
Photographer: Jacq Harriet
athleta | athleta x alicia keys
inviting women everywhere to find their inner power with our generation's most powerful voice.
An athleisure brand unlimited, Athleta wanted to celebrate their unlikely collaboration with Alicia Keys by launching a campaign on International Women's Day. Featuring the luxurious product offering co-designed by Alicia herself, we brought together 3 incredible women from different walks of life alongside the Grammy Award-winning artist for a circular conversation around what makes us strong and how we find our power within.