natural vitality calm | make some calm
inviting the world to see stress with a smile, and feel the power of calm.
Natural Vitality Calm is a magnesium supplement brand under Clorox's portfolio of vitamins, minerals, and supplements. After doing some extensive strategic work with the brand, we were tasked with bringing our platform and collective call-to-action, Feel The Power Of Calm, to life. From a DRTV spot to brand social, we filled our brand campaign with a palatable sense of humor and a clear way to make some Calm.
Some out-of-home ideas that could have and would have made the world a calmer place.
Agency: YARD
AD: Mirelle Majas
Creative Director: Ward Williams
Producer: Sydney Richardson
Director: Kelsey Taylor
natural vitality calm | stress secrets with maya rudolph
giving stress a comedic touch.
Many products that should have widespread commercial success only have a cult following, and Natural Vitality Calm is one of them. Part that cult is none other than comedic genius Maya Rudolph. Tapping into her mass appeal, we created a series that tested the internet's weirdest and best stress-busting secrets. With a tight budget and a pandemic on our hands, we wrote scripts for Maya who then shot these short, fun social videos with her own team.